It was a late night on South Beach and I had just finished Djing at my usual Friday night spot. Tired and hungry I walked into a pizza place to grab a slice before driving home. While waiting for my pizza I looked around and saw the usual “Miami” crowd. They all looked pretty as usual and all of them were commenting how bad they felt about cheating on their diets.

While waiting for my pizza I thought to myself “there has to be a better way to do this.” That night at 5:30 in the morning Power Pizzeria was born. I wanted to change the game and create a product that people felt good about, a product that made them feel good both before and after eating, so I did.